The immersive experiences erected for the Halloween season at Universal Studios in 2019 offered attendees a variety of themed walkthrough attractions. These temporary structures, often referred to as mazes, presented meticulously crafted environments based on established horror franchises and original concepts. For example, representations of intellectual properties like “Stranger Things” and “Ghostbusters” were present, alongside unique stories conceived by the event’s creative team.
The yearly offering provides significant entertainment value and economic impact, drawing large crowds and boosting tourism. Historically, the event has served as a key component of Universal Studios’ fall programming, shaping audience expectations for immersive horror experiences within the theme park industry. Its success relies on high production value, detailed set design, and skilled scare actors to create memorable encounters.